MENTOR, Ohio – September 23, 2024 – Avery DennisonⓇ (NYSE:AVY) today unveiled its fall 2024 Supreme Wrapping Film™ color collection, Bright Escapes. The three-color collection is crafted to inspire the feelings of joy, excitement, and bold self-expression.

The new Avery Dennison Supreme Wrapping Film collection of Bright Escapes colors channels the vibrant spirit of the 90s with (left to right) Gloss Metallic Popstar Concert Purple, Gloss Pool Party Pink and Gloss Tropical Vacation Green pictured here.

Each color is a gateway to unforgettable experiences. Pool Party Pink captures the essence of carefree days by the pool, filled with laughter and sun-soaked fun. Tropical Vacation Green transforms your ride into the lush, refreshing feel of a paradise island getaway. Popstar Concert Purple brings the exhilarating energy of a live concert, making every drive feel like a front-row experience.

“The new colors are designed to stand out with vibrant, bold hues that evoke the lively spirit of the 90s era,” said Brittany Folino, product manager, Avery Dennison Graphics Solutions North America. “The pink and green boast a striking gloss finish, while the purple shines with a gloss metallic sparkle. Together, they create an array of bright, bold hues that celebrate the joy of living in the moment.”

Avery Dennison Supreme Wrapping Film combines its extensive color change portfolio with outstanding durability, performance, custom versatility and easy-to-apply convenience. Supreme Wrapping Film color change vehicle wraps feature Avery Dennison Easy Apply™ RS adhesive technology, which makes application faster and easier, no matter the skill level of the applicator. The technology enables installers to reposition the film within the first few minutes of applying the material and easily press out any wrinkles and bubbles. Moreover, the film and adhesive technology combination ensures excellent conformability around challenging curves and recesses and clean, long-term removability.

The new Avery Dennison Supreme Wrapping Film Bright Escapes color Popstar Concert Purple evokes the energy and excitement of seeing your favorite band in concert. The color change vehicle wrap offers excellent conformability around curves and recesses for easy and efficient installation.

For more information: https://graphics.averydennison.com/en/home/news/press-releases/bright-escapes-supreme-wrapping-film-colors.html

Youtube Link: https://youtu.be/3qI91UY0kYQ?si=ZpexLOOWk8BzEpyP

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